Marketing in Western hemisphere is known for its quality and innovative methods.
IKEA is a wholesale store run by a Swedish firm with its brand name selling not only household goods but also with lot of innovative ideas and new varieties and designs for mundane and utility products. The household interiors (like drawing room, kitchen, study room, toilets, dining rooms) in actual size with products in varying designs and shapes and in different mediums like plastics, plywood, leather, cotton, polymer, steel and laminated sheets are put on display for the people to see, touch and enjoy them before making purchases and themselves transporting the same to their vehicles. What an idea and execution in the interest of consumers?
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